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Shuyue Huang1

Dr. Shuyue Huang,

Assistant Professor,

Tourism and Hospitality Management

Dr. Shuyue Huang
Assistant Professor
Tourism and Hospitality Management

Office: McCain Centre 406B
Phone: 902 457 6675
Fax: 902 445 2582
Email: msvu.ca
Office Hours: Monday 2:30 to 4:30pm and Thursday 4:00 to 6:00pm

Qualifications:
PhD (University of Guelph), MSc (Sun Yat-Sen University), BSc (Sun Yat-Sen University)

Joined the Mount: 2019

Relevant Prior Work Experience:
Assistant Professor, School of Tourism & Hospitality, Universidade Europeia, Lisbon, Portugal (2017-2019)
Seminar Lecturer, School of Hospitality, Food and Tourism Management, University of Guelph, Guelph (2015-2017)
Teaching Assistant, School of Hospitality, Food and Tourism Management, University of Guelph, Guelph (2013-2015)
Research Assistant, School of Hospitality, Food and Tourism Management, University of Guelph, Guelph (2013-2017)
Tourism Planner, Planning Center of the Fuzhou Planning Design & Investigating Institute, Fuzhou, China (2012-2013)
Economist, AECOM, Shenzhen, China (2011-2012)
Market Analyst, E-House China (Real Estate Company), Guangzhou, China (2010)

Courses Taught:
International Travel and Tourism, Sustainable Tourism, Leisure and Tourism Management, Relationship Marketing and CRM, Event Management and Protocol, Hotel and Resort Management, Introduction to the Hospitality and Tourism Industry, Planning and Management of Tourism Destinations, Hospitality Simulation, Human Resources Management, Strategic Management

Research Interests:
Tourist engagement, value co-creation, destination development, sustainable tourism, creative tourism, (cross-cultural) tourist behavior, cruise tourism, tourism modeling, and scholarship of teaching and learning (SOTL)

Academic Activities and Publications:
Book Chapters:
Huang, S., & Choi, H.S. C. (2017). Cruise tourism. In L. Lowry (Ed.), The SAGE international encyclopedia of travel and tourism (pp. 316-318). Thousand Oaks: SAGE Publications, Inc.

Journal Articles:

  • Huang, S. & Choi, H.S.C. (2019). Developing and validating a multidimensional tourist engagement scale (TES). The Service Industries Journal (Special Issue- Consumer Engagement), 39(7-8), 469-497.
  • Shen, Y., Joppe, M., Choi, H.S.C., & Huang, S. (2018). Domestic tourism of Chinese in Canada: Distinct differences. Journal of Destination Marketing & Management, 8, 125-136.
  • Huang, S., & Choi, H.S.C. (2017). Understanding Canadian and US tourists: A self-concept-based segmentation study. European Journal of Tourism Research, 16, 201-213.
  • Choi, H.S.C., Huang, S., Khazaei, A., & Flaherty, J. (2017). Segmenting wine tourists in Niagara, Ontario using motivation and involvement. International Journal of Tourism Sciences, 17 (3), 198 -212.
  • Aung, M., Bahramirad, S., Burga, R., Hayhoe, M., Huang, S., & LeBlanc, J. (2017). Sense-making accountability: Netnographic study of an online public perspective. Social and Environmental Accountability Journal, 37(1), 18-32.
  • Huang, S., LeBlanc, J., & Choi, H.S. C. (2016). How do Chinese tourists differ from Caucasian tourists? An empirical study from the perspective of tourists’ self-concept. International Journal of Tourism Sciences, 16(4), 222-237.

Conference Proceedings:

  • Liang, J., Huang., S., & Choi, H.S.C. (2019). Examining group differences in service failure in the hotel industry: A text-mining approach. Proceedings of the 2019 International Travel and Tourism Research Association Conference, Melbourne, Australia, June 25-27.
  • Liang, J., Shen, Y., Huang., S., & Choi, H.S.C. (2019). Mapping brand perception towards Canada Difference among four markets. Proceedings of the 2019 APacCHRIE & EuroCHRIE Joint Conference. Hong Kong, China, May 23-25.
  • Huang., S. & Yi, S. (2019). What drives tourists to engage in value co-creation in creative tourism? Evidence from a cooking workshop in Lisbon, Portugal. Proceedings of the 1st the International Research Networking Conference for Hospitality and Tourism. Viseu, Portugal, March 6-9.
  • Wan, Z., Choi, H. S. C., Huang, S., & Lee, W. (2018). Further validation of a travel safety attitude scale. Proceedings of the 16th Asia Pacific CHRIE Conference. Guangzhou, China, May 31- June 02.
  • Zhang, H., Choi, H. S. C., & Huang, S. (2017). Chinese viewers responses to TV Drama: The mediation effect of flow on the relationship between audience involvement and electronic word-of-mouth. Proceedings of the 82nd TOSOK International Tourism conference. Ulsan, Korea, July 5-7.
  • Zhang, H., Huang, S., Choi, H. S. C., & Joppe, M. (2017). Understanding the consumption experience of Chinese tourists: Assessing the effect of audience involvement, flow on eWOM. Proceedings of the 22nd Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism. Huston, U.S.A., January 4-8.
  • Shen, Y., Huang, S., Choi, H. S. C., & Joppe, M. (2016). Examining the role of satisfaction and brand love in generating behavioral intention. Proceedings of the 2016 Travel and Tourism Research Association Conference Canada Chapter. Edmonton, Canada, September 28-30.
  • Liu, Y., Huang, S., Choi, H. S. C., & Shen, Y. (2016). Development of city destination attractiveness index: A China case. Proceedings of the 2016 Travel and Tourism Research Association Conference Canada Chapter. Edmonton, Canada, September 28-30.
  • Van Duren, E., Hayhoe, M., Huang, S., Sterne, R., & Shen, Y. (2016). Learning about supply management: A teaching case based on stakeholder theory. Proceedings of the 2016 Canadian Association of Food Studies Conference. Toronto, Canada, June 22-26.
  • Huang, S., Shen, Y., Choi, H.S. C., & Liang, J. (2016). The emotional relationships between the customers and brand. Proceedings of the 21st Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism. Philadelphia, U.S.A., January 7-9.
  • Huang, S., & Choi, H.S. C. (2015). Understanding consumer-brand relationship theory from value perspective in online community: Using Netnography and content analysis. Proceedings of the 5th International Interdisciplinary Business-Economics Advancement Conference. Ft. Lauderdale, U.S.A. November 16-21.
  • Huang, S., & Choi, H.S. C. (2015). Review of service dominant logic in service management research. Proceedings of the 5th International Interdisciplinary Business-Economics Advancement Conference. Ft. Lauderdale, U.S.A. November 16-21.
  • Huang, S., Choi, H.S. C. (2015). Self-concept based Segmentation: Eastern Canadian and north-eastern US tourists. Proceedings of the 2015 Travel and Tourism Research Association Conference Canada Chapter. Niagara Falls, Canada. September 23-25.
  • Huang, S., Leblanc, J., & Choi, H.S. C. (2015). How do Chinese tourists differ from Caucasian tourists? Proceedings of the 2015 Travel and Tourism Research Association Conference Canada Chapter. Niagara Falls, Canada. September 23-25.
  • Huang, S., Shen, Y., & Choi, H.S. C. (2015). The effect of motivation, satisfaction and perceived value on behavioral intentions. Proceedings of the 2015 Travel and Tourism Research Association International Conference. Portland, U. S. A., June 15-17.
  • Shen, Y., Huang, S., & Choi, H.S. C., & Joppe, M. (2015). Not all Chinese immigrants are homogenous: Domestic travel behavioral patterns in Canada. Proceedings of the 2015 Travel and Tourism Research Association International Conference. Portland, U. S. A., June 15-17.
  • Bahramirad,S., Burga, R., Hayhoe, M., Huang, S., Leblanc, J., Merchant, S, & Rahmati,M. (2015). A descriptive study of reactions to the Ontario power plant closures from the online community. Proceedings of the 2015 Administrative Sciences Association of Canada Conference. Halifax, Canada, June 13-16.
  • Huang, S., Liang, J., & Choi, H.S. C. (2015). The last 15 years of consumer behavior research in cruise tourism: A content analysis. Proceedings of the 20th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism. Tampa, U.S.A., January 8-10.
  • Liang, J., Huang, S., Choi, H.S.C., & Joppe M. (2015). Determinants of repurchase intention: Perceived risk and perceived value as a mediator. Proceedings of the 20th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism. Tampa, U.S.A., January 8-10.
  • Liang, J., Huang, S., & Choi, H.S.C. (2014). Understanding the purchase intention of Airbnb consumers: A conceptualized model. Proceedings of the 2014 Travel and Tourism Research Association Conference Canada Chapter. Yellowknife, Canada, September 24-26.

Book Reviews:
Huang, S. (2018). Book Review: Cruise Ship Tourism Edited by Dowling, R. & Weeden, C. Tourism Analysis, 23(3), 441-442.

Academic Memberships:
Global Sustainable Tourism Council (GSTC)