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Program Highlights

The Bachelor of Public Relations is a four-year degree that is respected nationally and attracts students from across Canada and beyond. In 1977, the Mount became the first Canadian university to establish a professional degree in public relations, and remains the only institution to grant the Bachelor of Public Relations (Co-operative Education). The Mount has been recognized for excellence in public relations education by the Canadian Public Relations Society (CPRS), and boasts an impressive roster of faculty with interests ranging from change management to social media, literacy and ethics. Program description »

Connecting to industry via co-operative education

Students enrolled in the Bachelor of Public Relations program are required to complete the co-operative education component, taking their knowledge to the real world with hands-on experience. Each year, hundreds of employers across Canada give students the opportunity to gain experience in government, corporate, agency, education and non-profit sectors. By completing three work terms over the course of your degree, students graduate with a full year of work experience. Learn more about co-operative education »

Making theory relevant

Inspired by a desire for public relations excellence, students will explore various theoretical perspectives to gain confidence and understanding of public relations as a practice focused on the ethical and strategic management of relationships. From there, theories become applied to relevant and timely discussions and coursework, deconstructing and analyzing real-world events, crises situations and conversations had in new media. Courses offered »

Learning the skills to succeed

Throughout the course of the degree, students will gain critical analysis and decision-making skills that can be applied not only in the management of public relations but also in the development of a professional identity in the field. Students hone skills in writing for diverse audiences, using a wide range of communication platforms including social media, public speaking, audiovisual development, broadcast media production and more. Program sequencing »

Make a difference in the community

At the Mount, students have a wealth of opportunity to showcase their talents on their own, as part of the student society, the student-led publication Symmetry, by working directly with clients in the community for coursework, by running for a position on the Students' Union or something yet undiscovered. 

Future Possibilities

Communication and relationship-building is a critical activity for every organization, which is why the Bachelor of Public Relations program will prepare you to enter an exciting and dynamic industry with endless possibilities. Our graduates have gone on to work in areas of reputation management, media relations, communication and event planning, crisis communication and more.