Shuyue Huang1

Dr. Shuyue Huang,

Associate Professor,

Tourism and Hospitality Management

Detailed Profile

Dr. Shuyue Huang
Associate Professor
Tourism and Hospitality Management

Office: McCain Centre 406G
Phone: 902 457 6675
Fax: 902 445 2582
Email: Shuyue.Huang@msvu.ca
Office Hours: By appointment.

Qualifications:
PhD (University of Guelph), MSc (Sun Yat-Sen University), BSc (Sun Yat-Sen University)
Authorized Instructor for the Certification in Hotel Industry Analytics (CHIA)
Authorized Instructor for the Certification in Advanced Hospitality and Tourism Analytics (CAHTA)

Joined the Mount: 2019

Relevant Prior Work Experience:
Assistant Professor, School of Tourism & Hospitality, Universidade Europeia, Lisbon, Portugal (2017-2019)

Research Interests:
Tourist engagement, value co-creation, destination development, sustainable tourism, creative tourism, (cross-cultural) tourist behavior, cruise tourism, tourism modeling, and scholarship of teaching and learning (SOTL)

Academic Activities and Publications:

Book Chapters:

Book Reviews:
Huang, S. (2018). Book Review: Cruise Ship Tourism Edited by Dowling, R. & Weeden, C. Tourism Analysis, 23(3), 441-442.

Encyclopedia Entries
Huang, S. & Liang, L.J. (2022). Understanding hotel service failures. encyclopedia.pub/entry/20569.

Peer-Reviewed Journal Articles:

  • Zhou, F., Huang, S., & Matthews, M. (2024). Understanding solo female travellers in Canada: A two-factor analysis of hotel satisfaction and dissatisfaction using Tripadvisor reviews. Tourism and Hospitality, 5(1), 167-186.
  • Huang, S., Matthews, M., Liang, L. J., & Choi, H. C. (2023). Instrumental support and its impact on psychological capital and well-being in online learning: A study of hospitality and tourism students. Creative Education, 14(10), 1984-2008.
  • Huang, S., Liang, L. J., Choi, H. C., & Pang, S. F. (2023). Canadians’ travel knowledge acquisition during the pandemic: A cognitive mediation model approach. Family and Consumer Sciences Research Journal, 51(4), 247-261.
  • Huang, S., Liang, L.J., & Choi, H.S.C. (2022). How we failed in context: A text-mining approach to understanding hotel service failures. Sustainability, 14(5), 2675. https://doi.org/10.3390/su14052675.
  • Wan, Z., Huang, S., & Choi, H. C. (2022). Modification and validation of the travel safety attitude scale (TSAS) in international tourism: a reflective-formative approach. Journal of Hospitality and Tourism Insights, 5(5), 1002-1021.
  • Huang, S., &Yi, S. (2021). Exploring creative tourist experience: A text-mining approach based on TripAdvisor reviews of a cooking workshop in Lisbon, Portugal. Revista Turismo & Desenvolvimento, 36(1), 135-148.
  • Huang, S., Choi, H. C., Shen, Y., & Chang, H. (2021). Predicting behavioral intention: The mechanism from pre-trip to post-trip. Tourism Analysis, 26(2-3), 2-3.
  • Shen, Y., Huang, S., Choi, H. S. C., & Morrison, A. M. (2021). Does brand love matter to casual restaurants? A multi-group path analysis. Journal of Hospitality Marketing & Management, 1-25.
  • Choi, H. S. C., Huang, S., Choi, H., & Chang, H. (2020). The effect of flight attendants’ physical attractiveness on satisfaction, positive emotion, perceived value, and behavioral intention. Journal of Hospitality and Tourism Management, 44(1), 19-29.
  • Huang, S. & Choi, H.S.C. (2019). Developing and validating a multidimensional tourist engagement scale (TES). The Service Industries Journal (Special Issue- Consumer Engagement), 39(7-8), 469-497.
  • Shen, Y., Joppe, M., Choi, H.S.C., & Huang, S. (2018). Domestic tourism of Chinese in Canada: Distinct differences. Journal of Destination Marketing & Management, 8, 125-136.
  • Huang, S., & Choi, H.S.C. (2017). Understanding Canadian and US tourists: A self-concept-based segmentation study. European Journal of Tourism Research, 16, 201-213.
  • Choi, H.S.C., Huang, S., Khazaei, A., & Flaherty, J. (2017). Segmenting wine tourists in Niagara, Ontario using motivation and involvement. International Journal of Tourism Sciences, 17 (3), 198 -212.
  • Aung, M., Bahramirad, S., Burga, R., Hayhoe, M., Huang, S., & LeBlanc, J. (2017). Sense-making accountability: Netnographic study of an online public perspective. Social and Environmental Accountability Journal, 37(1), 18-32.
  • Huang, S., LeBlanc, J., & Choi, H.S. C. (2016). How do Chinese tourists differ from Caucasian tourists? An empirical study from the perspective of tourists’ self-concept. International Journal of Tourism Sciences, 16(4), 222-237.

Selected Peer-Reviewed Conference Presentations:

  • Matthews, M., & Huang, S. (2024). Facilitating success in STR market analysis: Prepping students for market study competition. Presentation at the North Eastern North American Federation CHRIE Conference, Portland, M.E., U.S.A, April 6-9.
  • Matthews, M., & Huang, S. (2024). Embracing AI in the classroom. Presentation at the North Eastern North American Federation CHRIE Conference, Portland, M.E., U.S.A, April 6-9.
  • Matthews, M., Huang, S. (2023). Addressing barriers to faculty temporary mobility in international collaborative programs: A case study. Presentation at the 2023 International Society of Travel and Tourism Educators (ISTTE) Conference, Toronto, Canada, October 11-13.
  • Zhou, F., Huang, S., Matthews, M. (2023). Understanding solo female travellers: A two-factor analysis of hotel satisfaction and dissatisfaction in Canada using TripAdvisor reviews. Presentation at the 2023 Atlantic Schools of Business Conference, Halifax, Canada, September 22-24.
  • Liang, J., Huang, S., Choi, H.S.C. (2023). Understanding domestic and international travel intentions post-pandemic: A cross-regional comparison. Presentation at the 2023 Travel and Tourism Research Association Europe Chapter, Dijon, France, April 24-26.
  • Huang, S., &Yi, S. (2023). Demystifying tourists’ local cooking class experience: An activity theory approach. Presentation at the 3rd International Workshop on Innovation, Culture, and Tourism. Toulouse, France, March 15-16.
  • Zhou, F., Huang, S., & Matthews, M. (2023). Satisfiers and dissatisfiers amongst solo female travellers: Hotel experience based on TripAdvisor reviews. Presentation at the 28th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. Anaheim, C.A., U.S.A, January 6-7.
  • Finn, C., Liang, J., Choi, H.S.C., & Huang, S. (2023). Examining the effect of psychological benefits of sport event hosting on residents’ support and well-being. Presentation at the 28th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. Anaheim, C.A., U.S.A, January 6-7.
  • Huang, S., Liang, J., & Choi, H.S.C.  (2022). Understanding factors influencing Canadians’ travel knowledge during the COVID-19 pandemic: Cognitive mediation model. Presentation at the 2022 Travel and Tourism Research Association International Conference, Victoria, Canada, June 13-16.
  • Huang, S., Liang, J., Matthews, M., & Choi, H.S.C. (2022). How does teachers’ emotional support impact tourism and hospitality students’ online learning experience during the COVID pandemic? Presentation at the 2022 Asia-Pacific CHRIE Conference, Kuala Lumpur, Malaysia. May 23-25.
  • Matthews, M., Huang, S. Liang, J., & Choi, H.S.C. (2022). The relationships between instrumental support, psychological capital, school satisfaction and psychological well-being in the era of COVID-19. Presentation at the 2022 International CHRIE Conference. Washington, D.C., U.S.A., August 3-6.

Peer-Reviewed Conference Proceedings

  • Huang, S (2020). Revealing the structure of the Canadian tourism market: An analysis based on Geographic Information Systems (GIS). Proceedings of the 2020 Travel and Tourism Research Association International Conference. Victoria, Canada, June 16-18.
  • Liang, J., Huang, S., & Choi, H.S.C. (2019). Understanding hotel guest experience: A text-mining approach. Proceedings of the 2019 International Travel and Tourism Research Association Conference, Melbourne, Australia, June 25-27.
  • Liang, J., Shen, Y., Huang, S., & Choi, H.S.C. (2019). Mapping brand perception towards Canada Difference among four markets. Proceedings of the 2019 APacCHRIE & EuroCHRIE Joint Conference. Hong Kong, China, May 23-25.

My Google Scholar Profile

Current Projects:

Special Issue Submission Invitation: Destination Resilience and Innovation

We are inviting submissions for the special issue titled “Destination Resilience and Innovation for Advanced Sustainable Tourism Management” in the Tourism and Hospitality journal. This issue seeks multidisciplinary research focused on enhancing the resilience and sustainable development of tourism destinations. We welcome diverse approaches including empirical research, case studies, and theoretical analyses.

For submission details and to submit your manuscript, please visit the Special Issue Website.

For inquiries or to discuss potential submissions, please contact me at shuyue.huang@msvu.ca.

We look forward to your contributions to this cutting-edge discussion on sustainable tourism.