When a hacker tries to phish a specific individual, it is called “spear phishing”, targeted phishing.
These spear phishing emails can be harder to detect than mass phishing emails.
- Appear to come from someone you know
- Can be very carefully written
- Can be very carefully designed
- Be based on research about you
However, they can still use fear (threatening or urgent tone) to motivate you into action, and exhibit other red flags.