NOTE: Banner images should be placed in this first content block and should be at least 720px wide.

Communication Studies Department Profile

 

Program:

Bachelor of Public Relations - BPR 23 units . A degree program with a mandatory co-operative education option of 3 alternate work terms off-campus.  Required courses include 2 1/2 units of English, 1 unit of a modern language, and 1/2 unit of Women's Studies or women's emphasis course. "The public relations program is designed to answer the need for university educated public relations professionals in Canada. Students receive instruction in a variety of liberal arts subjects, communication techniques, public relations theories, practices and management. Graduates are qualified to take up positions in public relations, public affairs and information services in business, government, media, educational and non-profit institutions and consulting firms." (MSVU Calendar)

 

Bachelor of Science (Science Communication) 20 units.  4 units must be selected from one Science discipline Biology Chemistry or Psychology.

 

Minor in Communication Technology

 

Master of Arts (Communication) 5 units. A graduate degree program of which one unit is a thesis.

 

Master of Public Relations 5 units. A graduate degree program of which a half unit  is a project seminar.

 

All applicants to a graduate program in PR must take a minimum of a half unit of statistics at the undergraduate level.

 

 

Collection Analysis:

Subject Areas
LC Class Ranges
Current Collecting Intensity using Collection Level Codes

 

Applied Psychology. Interpersonal Communication. Interviewing. Negotiation. Persuasion.
BF 636-637
3a

 

Statistics. Theory and Method of Social Sciences.

HA 1-4737

3a

 

Crisis Management
HD 49-49.5
3a

 

Organizational Behaviour. Corporate Culture.
HD 58.7-58.95
3a

 

Public Relations Management
HD 59-59.6
3a

 

Telecommunications Industry
HE 7601-8700.9
2

 

Business Ethics
HF 5387-5387.5
3a

 

Business Communication
HF 5717-5746
3a

 

Fund Raising
HG 174-177.5
3a

 

Social Psychology
including:
Public Opinion. Public Relations.
HM 251-291

HM 258-263

3a

 

Communication of Information
HM 561-567
3a

 

Collective and Mass Behaviour
HM 866-886
3a

 

Social Psychology
HM 1013-1017
3a

 

Interpersonal Relations. Conflict
HM 1106-1126
3a

 

Attitude. Persuasion. Communication. Public Relations.
HM 1181-1241
3a

 

Communication. Mass Media.
P 87-96
3a

 

Style. Composition. Rhetoric.
P 301-301.5
3a

 

Authorship. Creative and Persuasive Writing.
PN 101-245
3a

 

Oratory. Elocution. Public Speaking.

PN 4001-4355

3a

 

Journalism
PN 4699-5650
2

 

Communication in Science

Q 223-226

3a

 

Telecommunications Technology
TK 5101-6720
2

 

Applied Photography. Photojournalism.
TR 624-835
2

 

Newsletters. Desktop Publishing.
Z 283-286
3a

 

Press Freedom. Censorship.
Z 657-659
2

 

Information Resources.
ZA 3040-5185
2

 

Clientele:
Materials used by faculty and students in Public Relations are also used by the departments of Business, Information Technology, English, Speech and Drama, Canadian Studies, Psychology, Sociology, Political Studies, and Family Studies & Gerontology.

Responsibility:
Materials are ordered by librarians and Public Relations faculty. Librarians use the Reference allocation to acquire current awareness services, bibliographies, indexes, and will order annual reports and similar publications at the request of faculty.

Scope:
The emphasis for selection is current English language publications with North American imprints. Journals are an important resource and many of the titles in our collection are not duplicated elsewhere in Novanet. The full-text component of Business Source Premier and CBCA (Canadian Business and Current Affairs), includes material of interest to researchers in Public Relations, and complements our journal holdings. The online full-text of Canadian newspapers is well represented in Canadian Newsstand, and of Nova Scotia newspapers in the Virtual News Library. Dvds and  software packages may be ordered, and will be fully catalogued for Novanet. Donations of recent publications are accepted, particularly if unavailable elsewhere in Novanet.

Exclusions:
Unpublished dissertations, manuscripts, journal reprint collections, workbooks and other consumables, popular works without academic interest.

Other Local Collections:
University of King's College Library. Patrick Power Library - Saint Mary's University. Killam Library - Dalhousie University. Nova Scotia College of Art and Design.