Professor Michael Whalen, Associate Professor, Marketing

MichaelWhalen

Michael Whalen is a native of Halifax, Nova Scotia and a graduate of Saint Mary’s and Dalhousie Universities. He is a tenured Associate Professor at the Mount teaching in the areas of Marketing and International Business.

As part of the Trade Commissioner Service of the Department of Foreign Affairs and International Trade, Professor Whalen served overseas at the Canadian missions in Seoul, South Korea, Sydney, Australia and Kingston, Jamaica. In Canada he served with the Corporate Management and Regional Affairs Bureaux of the Department prior to being appointed Director of the federal government’s International Trade Centre in Halifax in 1990.

Professor Whalen was the Chair in Marketing at the Faculty of Agriculture at Dalhousie University from 1993-2000 when he became the Dean of Internationalization in the Faculty. He joined MSVU in 2004 as Associate Vice-President, Enrollment Management and International and returned to full time teaching in 2010.

Professor Whalen is past Chair of the Board of Directors of EduNova, an international marketing cooperative whose membership includes all of Nova Scotia’s universities, the Nova Scotia Community College and private sector providers of educational services. He continues to be active in international activity on behalf of the Mount and leads several Faculty of Professional Studies initiatives in the People’s Republic of China. Most recently he led a team that was responsible for the development of a 3+1 program in Tourism and Hospitality Management in partnership with a Chinese university. The program welcomed its first students in 2016.

Detailed Profile

Professor Michael Whalen
Associate Professor
Marketing

Office: McCain Centre 405F
Phone: 902 457 6725
Fax: 902 445 2582
Email: Michael.Whalen@msvu.ca
Office Hours: Available by appointment.

Qualifications:
BSc (Saint Mary’s), MBA (Dalhousie)

Joined the Mount: 2004

Relevant Prior Work Experience:
Trade Commissioner, Department of Foreign Affairs and International Trade (1979-1993)
Adjunct Professor/Lecturer, Dalhousie University (1990-2002)
Chair in Marketing, Nova Scotia Agricultural College (1993-2000)
Dean of Internationalization, Nova Scotia Agricultural College (2000-2004)
Associate Vice-President (Enrolment Management and International), MSVU (2004-2010)

Courses Taught:
BUSI 2230 Principles of Marketing, BUSI 2231 Applied Marketing, BUSI 3312 International Business Management, BUSI 4419 International Human Resource Management, BUSI 4432 International Marketing

Academic Activities and Publications:

  • Whalen, Michael, 2002. “Agri-Entrepreneurship Marketing”. Pp. 98-148 in Mary Breen and Michael Whalen (Eds.) Successful Agri-Entrepreneurship: An Agri-Entrepreneurship Training Manual for Northern Ghana, Truro/Ottawa: Nova Scotia Agricultural College/Association of Canadian Community Colleges
  • Breen, Mary and Michael Whalen eds., 2002. Successful Agri-Entrepreneurship: An Agri-Entrepreneurship Training Manual for Northern Ghana, Truro/Ottawa:Nova Scotia Agricultural College/ Association of Canadian Community Colleges
  • Whalen, Michael, 2002. “Impact of Food Quality Standards in the Global Economy.” In Nancy Crowe, Emmanuel Yiridoe, Sam Asiedu and Michael Whalen, Food Quality and Safety: A Training Program for Small and Medium Sized Industry, Rome: Food and Agriculture Organization of the United Nations
  • Whalen, Michael, 2001. “Case Study: Greenwood and Schep Ltd.”, Occasional Paper, Department of Business and Social Sciences, Nova Scotia Agricultural College, Truro, N.S., 9pp
  • Whalen, Michael, 1999. “Case Study: Leika Foods Inc.”, Pp. 31-39 in Michael Whalen and Donald Ross eds., Cases in Canadian Agri-Business Export, Truro: Atlantic Centre for Agri-Business.
  • Whalen, Michael, 1999. “Case Study: Park City Products Ltd.”, Pp. 40-47 in Michael Whalen and Donald Ross eds., Cases in Canadian Agri-Business Export, Truro: Atlantic Centre for Agri-Business.
  • Whalen, Michael, 1999. “Case Study: Five B Produce Inc.”, Pp. 67-73 in Michael Whalen and Donald Ross eds., Cases in Canadian Agri-Business Export, Truro: Atlantic Centre for Agri-Business.
  • Whalen, Michael, 1999. “Case Study: Crop Development Institute”, Pp. 74-80 in Michael Whalen and Donald Ross eds., Cases in Canadian Agri-Business Export, Truro: Atlantic Centre for Agri-Business.
  • Ross, Donald and Michael Whalen, 1999. “The Importance of Practical Export Skills: Some Evidence from Canadian Agri-Business”, International Food and Agribusiness Management Review, 2(1): 9-28.
  • Whalen, Michael and Donald Ross eds., 1999. Cases in Canadian Agri-Products Export, Atlantic Centre for Agri-Business, Truro, N.S.
  • Whalen, Michael, 1999. “Beemaid Honey”, Pp. 19-26 in Kenneth Harling ed., Proceedings of the Maple Leaf Conference on Case Studies in the Food and Fibre System, Waterloo: Wilfrid Laurier University.
  • Whalen, Michael, 1997. “Case Study: DAK Manufacturing”, Occasional Paper, Department of Business and Social Sciences, Nova Scotia Agricultural College, Truro, N.S., 6pp
  • Whalen, Michael, 1997. “Beemaid Honey Ltd.” Pp.491-494 in Frederick Crane, Stephen Grant and Steven Hartley, Marketing: Canadian Insights and Applications, Toronto: Irwin
  • Whalen, Michael, 1997. “Constant Creation Gourmet Cuisine.” Pp. 500-505 in Frederick Crane, Stephen Grant and Steven Hartley, Marketing: Canadian Insights and Applications, Toronto: Irwin
  • Whalen, Michael and Donald Ross, 1997. Atlantic Canada Trade Primer, Atlantic Agri-Products Council, Halifax, N.S.
  • Whalen, Michael, 1995. “Case Study: The New Exporters to Border States (NEBS) Mission”, Occasional Paper, Department of Business and Social Sciences, Nova Scotia Agricultural College, Truro, N.S., 6pp
  • Whalen, Michael, 1994. “Case Study: O.H. Armstrong: Marketing Branded Beef”, Occasional Paper, Department of Business and Social Sciences, Nova Scotia Agricultural College, Truro, N.S., 14pp
  • Whalen, Michael, 1994. “Case Study: Pork Nova Scotia”, Occasional Paper, Department of Business and Social Sciences, Nova Scotia Agricultural College, Truro, N.S., 9pp
  • Whalen, Michael, 1994. “Case Study: Sarsfield Foods”, Occasional Paper, Department of Business and Social Sciences, Nova Scotia Agricultural College, Truro, N.S., 9pp
  • Whalen, Michael, 1993. “Marketing Boards and Marketing: A Review of the Marketing Activities of Boards in Nova Scotia”, Occasional Paper, Department of Business and Social Sciences, Nova Scotia Agricultural College, Truro, N.S., 10pp
  • Whalen, Michael, 1993. “The Use of Market Signals and Marketing Techniques by Primary Producers in Nova Scotia”, Occasional Paper, Department of Business and Social Sciences, Nova Scotia Agricultural College, Truro, N.S., 1994, 12pp

Chair of MSVU’s China Advisory Committee (2011 to date)

Professional Projects:

  • Whalen, Michael and Steven Russell, 2003. The United States and Canadian Markets for Organic Foods, Inter-American Institute for Cooperation on Agriculture, Port of Spain, Trinidad and Tobago, 79pp
  • Whalen, Michael, 2001. Training Needs for the International Trade Centres, Industry Canada, Ottawa, Ontario, 37pp
  • Whalen, Michael and Steven Russell, 2000. An Evaluation of the Feasibility of Developing a Fall Ornamentals Market, The Greenhouse Growers Association of Nova Scotia, Truro, N.S., 47pp
  • Whalen, Michael and Steven Russell, 2000. Consumer Perceptions of the Agricultural Industry in Nova Scotia, Department of Agriculture and Marketing, Truro, N.S., 49pp
  • Whalen, Michael and Steven Russell, 1999. So You Want to be a Farmer Canadian Farmer Business Management Council, Ottawa, Ontario, 54pp
  • Whalen, Michael and Steven Russell, 1999. Analysis of Survey Data for Survey of the Nova Scotia Food Processing Industry, ATi Consulting Corporation, Halifax, N.S., 19pp
  • Whalen, Michael, 1998. An Export Diagnostic for the Construction Industry, Canada Mortgage and Housing Corporation, Halifax, N.S., 17pp
  • Whalen, Michael, 1998. A Review of Export Diagnostics for the Food Industry, Taste of Nova Scotia Quality Food Program, Halifax, N.S., 43pp
  • Whalen, Michael and Donald Ross, 1997. Atlantic Canada Trade Toolkit, Atlantic Canada Opportunities Agency, Moncton, N.B., 75pp
  • Whalen, Michael, 1997. Examination Materials for FITTSkills Module 5: International Market Entry, Forum for International Trade Training, Ottawa, Ontario, 10pp
  • Whalen, Michael and Donald Ross, 1996. Management Case Studies for the Agri-Food Industry, Agriculture and Agri-Food Canada, Ottawa, Ontario, 85pp
  • Whalen, Michael, 1996. FITTSkills Module 5: International Market Entry, Forum for International Trade Training, Ottawa, Ontario, 225pp
  • Whalen, Michael, 1996. Review of WIN Exports Management in Atlantic Canada, Canada/Atlantic Provinces Agreement on International Business Development, Moncton, N.B., 32pp
  • Whalen, Michael, 1996. Feasibility Study for an Atlantic Canada Food Export Club, Atlantic Agri-Products Council, Halifax, N.S., 33pp
  • Whalen, Michael, 1996. Evaluation of the Agri-Food Trade Network, Coopers and Lybrand Consulting/Agriculture and Agri-Food Canada, Ottawa, Ontario, 15pp
  • Whalen, Michael, 1995. Review of Agri-Food Export Trade Market Intelligence and Information, Agriculture and Agri-Food Canada, Ottawa, Ontario, 15pp
  • Whalen, Michael, 1995. Buyer-Supplier Relationships in Atlantic Canada: A View from the Retail Sector, Sobeys Inc., Stellarton, N.S., 21pp
  • Whalen, Michael and Mary Brooks, 1995. A Training Program for the International Trade Centres, Industry Canada, Halifax, N.S., 45pp
  • Whalen, Michael, 1994. Review of Trade Development Initiatives in Major Agri-Food Exporting Countries, Agriculture and Agri-Food Canada, Ottawa, 18pp
  • Whalen, Michael, 1994. Market Information and Market Intelligence: Preliminary Report of a Survey of Canadian Agri-Business, Federal-Provincial Market Development Council, Ottawa, Ontario, 25pp
  • Whalen, Michael and Mary Brooks, 1994. Inventory of International Trade Training Programs in Atlantic Canada, Atlantic Canada Opportunities Agency, Moncton, N.B., 42pp

Other Relevant Professional Activities:

  • Appeared as Commentator on education, international marketing, trade and international development on many occasions on the Canadian Broadcasting Corporation (CBC) Television Network (national and regional news broadcasts), CBC Newsworld, CTV Television, Global Television, CBC Radio, Radio Stations CJNI News 95.7, CKCL and CJCH as well as in many local and national print and online media.
  • Member of the Executive Board of EduNova (2005-2009), a registered cooperative designed to market the education industry of the province of Nova Scotia, Canada to the world. Served a two year term (2007-2009) as Chair of EduNova’s Board of Directors. From 2009 to 2012 served as Immediate Past Chair and Chair of the Nominating Committee.
  • Member of the Maritime Provinces Higher Education Commission (MPHEC) Committee on Information and Analysis (2007 to 2009).
  • Adjudicator, Social Sciences and Humanities Research Council of Canada (SSHRC) (2006-2010), International Opportunities Fund.
  • Advisor to the Association of Universities and Colleges of Canada (AUCC)(2005-2009). Participated in a number of advisory committees including the Committee on the Export of Education Programs and Services.
  • Curriculum Advisor, Development of a Bachelor of Technology (2000-2004) degree for the College of Agriculture, Science and Education (CASE) in Port Antonio, Jamaica. Developed course outlines and teaching materials for courses that are currently being offered by CASE in their B.Tech. program.
  • Curriculum Developer, Food Quality and Safety Training Program Project, (2002-2003) Food and Agriculture Organization, Rome, Italy
  • Curriculum Developer, Marketing Component, Agri-Entrepreneurship in Northern Ghana project, Tamale, Ghana (2000-2002).
  • Marketing Advisor, Farm to Market Enterprise Development Program (FMED) (1999-2001), Association of Canadian Community Colleges, Dacca, Bangladesh
  • Member of the Editorial Board of the Journal of International Food and Agribusiness Marketing, Binghampton, New York, USA (1999-date).
  • Founding Chair of the Atlantic Canada Export Club (1996-1998), an industry association representing agri-food and seafood exporters in Atlantic Canada.

Contributor to the editorial page of the Halifax Chronicle-Herald. Recent editorials published include:

  • Shipbuilding Bound to be a Boondoggle (2013)
  • Time for Strategic Thinking (2011)
  • Are We Really This Stupid? (2011)
  • Canada’s Democratic Deficit (with Dr. Anthony Davis) (2011)
  • The Business Case Against the F-35 (2010)
  • Short Term and Narrow Thinking Dominates University Funding Debate (with Dr. Anthony Davis) (2010)