Dr. Karen Blotnicky, Professor, Marketing


Karen Blotnicky is a tenured professor in the Department of Business and Tourism, at Mount Saint Vincent University in Halifax, where she specializes in marketing.

Karen has worked in applied research for more than 30 years and has advised a wide range of clients for more than a decade in government, business and non-profit sectors. She holds a BA and MBA from Saint Mary’s University and a Ph.D. from Northcentral University. Karen also operated a full-service marketing research and consulting firm with her husband and business partner, Michael, from 1993 to 2017.

Karen is a past member of the Entrepreneurs’ Forum and the management board of the Centre for Women in Business. She was the small business columnist for The Sunday Herald newspaper based in Halifax from 1998 through 2009. She was also the Eastern Canadian business columnist for CBC Radio One from October 2005 through October 2007 where her weekly radio interviews were heard in cities from St. John’s to Edmonton.

Detailed Profile

Dr. Karen Blotnicky

Office: McCain Centre 405J
Phone: 902 457 6197
Fax: 902 445 2582
Email: Karen.Blotnicky@msvu.ca
Office Hours: Thursdays from 10:00am to 12:00pm via TEAMS or email me for an appointment.

BA-Honours (Saint Mary’s), MBA (Saint Mary’s), Ph.D. (Northcentral)

Joined the Mount: 1988

Relevant Prior Work Experience:
Department of Marketing, Saint Mary’s University (1985-1988)
Small business columnist for The Sunday Herald (1998-2009)
Eastern Canada small business columnist for CBC Radio One (2005-2007)
Marketing research and consulting private practice (TMC The Marketing Clinic) (1993-2017)

Courses Taught:
Principles of Marketing, Applied Marketing, Personal Selling and Sales Management, Direct Marketing, Tourism Research Methods, Marketing Research, Integrated Marketing Communications, Quantitative Methods in Nutrition Research

Research Interests:
Information technology adoption among small and medium-sized enterprises, the impact of gambling-related advertising on youth, gaming habits of seniors and vulnerable populations, workplace learning, wellness and health marketing, female entrepreneurs, gender portrayal in advertising, gender issues in STEM-education,  gender differences in the perception of working conditions and promotion-seeking

Research Grants (2015-2021)
Internal Research Grants

  • The Influence of Extracurricular Activities on Student Experience: A Case Study (2020-2022)
    Principal Investigator: Prof. Elizabeth Hicks
    Co-investigators: Dr. Karen Blotnicky, Prof. Paulette Cormier-MacBurnie, Instructor Jennifer Guy
    Purpose: Post-secondary institutions are being called upon to produce evidence of the quality of their programs and the extent to which they produce employment-ready graduates. Integrating extracurricular activities (ECAs) into student learning, along with service learning options, has become a popular means of introducing students to realistic work situations, career opportunities, and employability skills. The goal of this research is to explore the degree to which participating in ECAs influences student experiences. Using a case study methodology, this project will mine data collected in the administration of the Learning Passport program to determine the extent to which it enhances social, academic, learning, and personal development of students.
  • The Ethics of Pharmaceutical Marketing in Canada: A Regulator’s Perspective (2019-2021)
    Principal Investigator: Dr. Karen Blotnicky
    Collaborator: Prof. Phillip Joy
    Purpose: Regulatory agencies have been tasked with oversight of the medical industry in Canada. This research will interview those who are tasked with monitoring and regulating the industry to explore their perceptions of pharmaceutical marketing within the Canadian context, their perceptions of the ethics of pharmaceutical marketing, the effectiveness of oversight, and the degree of influence that special interests may exert over the behaviour of Canada’s practicing physicians.
  • An exploration of the associations between childhood retrospection, self-efficacy and outcome expectancies for healthy eating and active lifestyle among young adults (2017-2019)
    Co-Principal Researchers: Prof. Linda Mann & Dr. Karen Blotnicky
    Purpose: As self-efficacy has emerged as a significant predictor of health behaviours, the objective of this study is to explore the associations between childhood memories of parenting styles, current self-efficacy, outcome expectancies and behaviours related to healthy eating and active lifestyle of young adults.
  • Physicians’ Perceptions of Ethical Issues Relating to Pharmaceutical Marketing in Canada (2013-2015).
    Principal Researcher: Dr. Karen Blotnicky. Co-investigator: Lori Cox, Entrepreneur & Honours BBA graduate.
    Purpose: This research grew out of Lori Cox’s Honours BBA thesis. The focus of this research is to interview doctors from across Canada to determine their views of the ethics of modern marketing approaches used by large pharmaceutical manufacturers. Research funding has ended, but data collection and research is continuing.

External Research Grants

  • APRI Women Entrepreneurship Strategy (2018-2019) ACOA Grant. Principal Researcher: Dr. Sandi Findlay-Thompson. Co-Investigators: Dr. Candace Blayney & Dr. Karen Blotnicky

Peer Reviewed Publications (2015-2021):

Journal Articles

  • Blayney, C., Blotnicky, K., & Singh, S. (2021). An Exploratory Study of Perceptions of Hotel Working Conditions on the Promotion Decision. International Journal of Human Resource Studies. 11(2). 216-237.  http://www.macrothink.org/journal/index.php/ijhrs/article/view/18565
  • Blayney, C., Blotnicky, K., & Singh, S. (2021). Perceptions of Promotion Opportunities in the Hotel Industry: Impact of Gender and Management Experience. Journal of Human Resources in Hospitality & Tourism, 20(3). Pages Pending.
  • Blotnicky, K., & Thurlow, A. (2021). Exploring the Influence of the PR/COMM function on practitioners’ perceptions of organizational success, innovation, and reputation. International Journal of Management and Marketing Research, 14(1).
  • Kauv, S., & Blotnicky, K. (2020). Brand loyalty, brand trust, peer influence and price sensitivity as influencers in student computer purchase. Journal of Business and Behavioral Sciences, 32(1), Spring 2020. 131-150.
  • Blotnicky, K., & Mann, L. (2020). Do childhood memories related to eating and physical activity have a lasting influence on young adult behaviors? College Student Journal. Pages pending.
  • Blotnicky, K., & Blayney, C. (2020). Gender portrayal in Maritime tourism advertisements: Exploratory study. Journal of Business, Marketing and Decision Sciences. 12(1), 44.60.
  • Blotnicky, K., Franz-Odendaal, T., French, F., & Joy, P. (2018). A study of the correlation between STEM career knowledge, mathematics self-efficacy, career interests and career activities on the likelihood of pursuing a STEM career among middle school students. International Journal of STEM Education. 5(22). https://doi.org/10.1186/s40594-018-0118-3.
  • Thurlow, A., Kushniryk, A., Blotnicky, K., & Yue, T. (2018). Roles, Decision-Making and Access to the Dominant Coalition: The Practice of Public Relations in Canada. Journal of Professional Communication. 4(2), 41-58. https://doi.org/10.15173/jpc.v5i2.3748.
  • Blayney, C., & Blotnicky, K. (2018). Perceptions of gender differences in work engagement of hotel managers. Journal of Business and Educational Leadership. Pages pending.
  • Cox V, Mann L, Blotnicky, K.. (2017) University students’ eating behaviours: Implications for the social cognitive theory. International Journal of Health Sciences, 5(4), 25-37. doi.org/10.15640/ijhs.v5n4a3
  • Mann, L., & Blotnicky, K. (2017). Influences of physical environments on university student eating behaviors. International Journal of Health Sciences, 5(2), 42-52. http://ijhsnet.com/journal/ijhs/Vol_5_No_2_June_2017/6.pdf
  • Mann, L., Blotnicky, K., & Joy, P. (April 2017). Creation of university wellness program healthy eating and active lifestyle supports: A knowledge-to-action process. Canadian Journal of Dietetic Practice and Research, 79(1), 7-12. https://doi.org/10.3148/cjdpr-2017-021
  • Blayney, C. & Blotnicky, K. (2016). Career strategies of hotel managers in Canada. Global Journal of Business Research. 10(1). 33-48.
  • Franz-Odendaal, T., Blotnicky, K., French, F., & Joy, P. (2016). Experiences and perceptions of STEM subjects, careers, and engagement in STEM activities among middle school students in the Maritime provinces. Canadian Journal of Science, Mathematics and Technology Education, 16(2), 1-16.
  • Blotnicky, K., Cormier-MacBurnie, P., Hicks, E., & Mombourquette, P. (2016). Evaluation of a Learning Passport program in student engagement at Mount Saint Vincent University. International Journal of Business Research, 16(1), 105-124.
  • Mann, L., & Blotnicky, K. (2016). University students’ healthy eating behaviors: An exploration of influencers. College Student Journal. Pages pending.
  • Blayney, C. & Blotnicky, K. (October 2015). What leads to higher paying jobs in hotel management: gender, qualifications or mobility? Journal of Tourism and Development: Special Gender Issue. Pages pending.
  • Blotnicky, K., & Mann, L. (October 2015). The impact of professional advice, social influencers, and self-efficacy on the health capital of university students. Workplace Review. p.18-30.
  • Findlay-Thompson, S., Mombourquette, P., Thompson, B., & Blotnicky, K. (Spring 2015). Analysis of Active Learning Methods – Clicker technology versus class discussion. International Journal of Education Research, 10(1). p.115-124.
  • Blotnicky, K., Mann, L., & Joy, P. (2015). An assessment of university students’ healthy eating behaviors with the expectancy theory. ASBBS e-Journal, 11(1), p.31-44.

Conference Proceedings

  • Singh, S., Blayney, C., & Blotnicky, K. (2020). Factors impacting the decision to apply for a promotion in the hotel industry in Canada. International Association of Public Administration Disciplines. January, 2020. Honolulu, Hawaii.
  • Blotnicky, K., Cormier-MacBurnie, P. Mombourquette, P., & Young, J. (2020). Reflection and learning: Development of small business owners/managers and employees. American Society of Business and Behavioral Sciences, February 28-March 1, 2020, Las Vegas, NV.
  • Blotnicky, K., Cormier-MacBurnie, P., Mombourquette, P., & Young, J. (2018). A framework for workplace learning: Drivers, strategies, outcomes, and evaluation. American Society of Business and Behavioral Sciences, March 16-18, 2018, Las Vegas, NV.
  • Blotnicky, K., Cormier-MacBurnie, P., Mombourquette, P., & Young, J. (2018). The role of facilitator barriers, individuality, and technology in designing a framework for workplace learning. American Society of Business and Behavioral Sciences, March 16-18, 2018, Las Vegas, NV.
  • Blotnicky, K., Cormier-MacBurnie, P., Mombourquette, P., & Young, J. (2018). Tacit and explicit knowledge: Considering the small business firm. MBAA Conference, April 18-20, 2018. Chicago, IL.
  • Blayney, C. & Blotnicky, K. (2017). Perceptions and Gender Differences in Work Engagement of Hotel Managers. Proceedings of the American Society of Business and Behavioral Sciences Conference, Las Vegas, NV.
  • Blotnicky, K., & Mann. L. (2016). How university students’ eating behaviours are impacted by where they live and where they eat. Proceedings of the American Society of Business and Behavioral Sciences Conference, Las Vegas, NV.
  • Blotnicky, K., Cormier-MacBurnie, P., Hicks, E., & Mombourquette, P. (2016). The Learning Passport as an engaging educational tool. Proceedings of the International Academy of Business and Economics Conference, Orlando, FL.
  • Mann, L., & Blotnicky, K. (2015). The impact of perceptions and influencers on the eating behaviours of university students. Proceedings of the Dietitians of Canada Conference. June 4-6, 2015, Quebec City, PQ.