The Mission ImPULSEible event, organized in partnership with Pulse Canada, is designed to showcase the work of university student teams tasked with creating healthy, marketable food products using beans, chickpeas, lentils, or other ‘pulses’ as the chief ingredient.

Mount Associate Professor Bohdan Luhovyy, organizer of the competition, say the competition is a real-life simulation of food product pitching. “We know that through preparation and research for the event, students will discover the important aspects of food product formulation using the example of whole pulses and pulse ingredients”, says Dr. Luhovyy. “They will also benefit greatly from the opportunity to present their products in a professional situation”

Who’s Eligible? Post-secondary students enrolled in a nutrition, food science, agriculture or related discipline or culinary arts program at a University, College, Technical College or Culinary Schools in the Maritime provinces.

What’s in it for Entrants? 1) Winning teams from each province will be invited to attend the Canadian Special Crops Association convention to compete against the other provincial winners. (Travel, accommodations, and meals included.)

2) A chance to showcase your abilities in practical food applications.

3) Gain food product development experience.

2015 Mission ImPULSEible Competition Information!

Additional information on Canada’s Pulse industry can be found on the Pulse Canada website.