Qualifications:
BA (Madras), MBA (British Columbia), Ph.D. (Bath)
Relevant Prior Work Experience:
Statistical analyst, research assistant, consultant.
Courses taught:
Busi 2231 (Applied Marketing), Busi 3331 (Consumer Behaviour), Busi 4407 (Managing Diversity), Busi 4434 (Marketing Strategy)
Research Interests:
Consumer behaviour, managing diversity, cross-cultural issues in marketing, entrepreneurship and women, services and not-for-profit marketing
Academic Activities and Publications (since 2000):
Journals and Conference Proceedings-
1. Das, M. (2009). Gender role portrayals in Indian television ads. Paper accepted for publication (with minor revisions; final decision pending) in Sex Roles.
2. Das, H. and Das, M. (2009). Persisting Essentialist Portrayal of Women in Indian Short Stories. Asian Studies Review. 33, 21-40.
3. Das, M. (2009). The road less travelled? Rural World Heritage Sites In India. Paper to be presented at the Travel and Tourism Recreation Association, Guelph, October 14-16, 2009.
4. Das, M., Blotnicky, K., Fitzgerald, M., French, F., Norris, D. (2009). Gender Differences in Gambling: Preliminary Findings from a Study on Youth Gambling in Nova Scotia. International Association of Business and Public Administration Disciplines Conference, Dallas, April 23-26.
5. Das, M. (2008). Portrayal of visible minorities in Canadian television advertising. 6th International Conference on Marketing, Athens, July 7-10.
6. Das, M. (2007). Men and Women in Indian Television Ads: A Preliminary Report. 2007 International Association of Business and Public Administration Disciplines Conference, New Orleans, November, 2007.
7. George, V., and Das, M. (2005). Geneological Tourism to New Foundland and Labrador, Travel and Tourism Research Association National Conference, November, Kelowna, B.C.
8. Das, H., Hoddinot, D and Das, M. (2003). Are Unions or Human Resource Departments a Career Woman's Best Friend? A Snap Shot of Canadian Realities. Western Decision Sciences Conference, Hawaii, April.
9. Das, H. and Das, M. (2001). Career Choices of Female Business Students: Evidence from a Developing Country. Paper presented at the Academy of Business Administration, International Conference, Lisbon, August.
10. Das, M. and Das, H. (2000). Heroes and heroines in Indian Fiction: Persistent Sex-role stereotypes? Women Studies: Asian Connection Conference, University of British Columbia.
11. Das, M. and Das, H. (2002). Impact of University Gender Ratios on Students’ Perceptions of Best Professors: Are Females at a Disadvantage?, Western Decision Sciences Annual Meeting, Las Vegas, April.
12. Das, M. and Das, H. (2001). “Business students’ perceptions of best university professors: Does gender role matter? Sex Roles, 45, 9, 665-676.
13. Das, M. (2000).Women Entrepreneurs from India: Problems, motivations and success factors. Journal of Small Business and Entrepreneurship, 15, 4,
14. Das, M. (2000). Men and women in Indian magazine advertisements: a preliminary report. Sex Roles, 43, 9/10, p.679-711. This article has been reprinted in Ghadially, R. (ed), Women in Changing India: A Reader, Sage India. January, 2007.
15. Das, M. (2000). Male Role Portrayals in Indian Magazine Ads: Some Preliminary Results South Asian Journal of Management, 6, 3 & 4.
Books-
Schiffman, L. G., Kanuk, L.L. and Das, M: Consumer Behaviour, 1st Canadian Edition, 2005, Pearson Education.
Cases-
1. Das, M. Maple Leaf Shoes - Managing a diverse team. A case on managing diversity published in Canadian Human Resource Management, 7th edition, by H.F. Schwind, H. Das and T. Wagar, McGraw-Hill, 2001, p. 546-77.
2. Das, M. CPIB - Planning for diversity at HBI. A case on managing diversity. Canadian Human Resource Management, 7th edition, by H.F. Schwind, H. Das and T. Wagar, McGraw-Hill, 2001, p. 548-49.
3. Das, M. and Das, H. Precision Software. A case on managing diversity, Canadian Human Resource Management, 6th edition, by H.F. Schwind, H. Das and T. Wagar, McGraw-Hill , 2001, 544-45.
5. Highland Tastes, A case on managing diversity. Canadian Human Resource Management, 6th edition, by H.F. Schwind, H. Das and T. Wagar, McGraw-Hill, 2001, p. 570-72.
6. Das, M. Regina Shoes - A case on managing diversity, Canadian Human Resource Management, 5th edition, by H.F. Schwind, H. Das and T. Wagar, McGraw-Hill, 1999
7. Das, M. Nova Architectural Consultants. A case on managing diversity, in Managing Diversity: Gender and Other Issues, Open Learning BUSI 4407: Managing Diversity Course Note, Mount Saint Vincent University, Halifax, 1998.
8. Das, M., and Das, H. Advanced Electronics and Equipments Limited, A Case on organizational control systems and culture, Strategic Organization Design: for Canadian Firms in a Global Economy, by H. Das. Prentice-Hall, 1998. 9. Das, M. and Das, H. Karen Wade, A case on gender issues in organizations. Strategic Organization Design: For Canadian Firms in a Global Economy, by H. Das, Prentice-Hall, 1998.
10. Das, M. and Das, H. Maple Leaf Coffee Inc, A case on a Canadian organization expanding its business into India; in Strategic Organization Design: For Canadian Firms in a Global Economy, by H. Das, Prentice-Hall, 1998.
11. Das, M. Video Delight. In Canadian Small Business Management-Text and Cases, by Balderson, D.W., Irwin-Mosby, 1993.
12. Das, M. National Music Studio. In Marketing, by Berkowitz, Kerin, Rudelius and Crane, Irwin, 1991. This has also been published in Research for Marketing Decision Making, by Barnes, J.G., McGraw-Hill Ryerson, 1991.
Work in Review:
1. Das, M. (2007). Men and Women in Indian Television Ads. Received an Internal Research Grant from MSVU for this project. Paper submitted to Sex Roles.
2. Das, H. and Das, M. (2007). Women in Indian Magazine Fiction – Still an essentialist portrayal? Paper submitted to Asian Studies Review.