Qualifications:
BBA (UQAM- Université du Québec à Montréal), MSc (HEC École des Hautes Études Commerciales), Ph.D. (UQAM- Université du Québec à Montréal)
Relevant Prior Work Experience:
Royal Bank, Sears, IBM
Courses taught:
Busi 2230 (Principles of Marketing), Bus 2231 (Applied Marketing), Busi 3332 (Retailing), Busi 3337 (Services Marketing), Busi 3338 (Not-for-Profit Marketing), Busi 4430 (Marketing Research), Busi 4432 (International Marketing)
Research Interests:
Quality of service, entrepreneurship, Small and medium-sized enterprises (SMEs), and business growth.
Research Grants:
Corporate donation:
SunLife of Canada: $3,000
Social Sciences and Humanities Research Council of Canada: $28,000
Research Program: Cross sectional comparisons of the Impact of internal and external marketing on the service encounter in financial services
Mount Saint University Internal Research Grant: $4,000
Research Program: The Impact of Internal and External Marketing on the Performance of Life Insurance Agents
Academic Activities and Publications (since 1999):
Journals and Conference Proceedings-
Mallette Helen and Norman McGuinness, McGuinness “Entrepreneurial Start-Ups in Atlantic Canada” in the State of Small Business and Entrepreneurship in Atlantic Canada, 1998 , 44th International Conference for Small Business (ICSB), Naples, Italy, June 1999.
Professional Projects and Activities:
International programs -
I have been project manager and co-ordinator for two CIDA international projects • Hungary – Women’s Entrepreneurship Project, CIDA Project #Z010570 The Hungarian Project was a train the trainers program in women’s entrepreneurship whereby 24 Hungarian educators attended a three week session at Mount Saint Vincent University in each of 1998, 1999 and 2000. The objective of the project was to contribute to the strengthening of the capacity of the Ministry of Education (originally the Ministry of Labour) through the training of trainers in women’s entrepreneurship. The program was advertised by the Hungarian government throughout the country.
Local programs-
Royal Nova Scotia International Tattoo audience survey
Personal reflections:
I am a widow. I lost my husband seven years ago. I have five children and six grandchildren. All of them live outside Nova Scotia. Presently, I have a grandson living with me. He is completing an undergraduate degree at Saint Mary's University. I have a dog named Comet. He is seven years old. My hobbies are downhill and cross-country skiing, and sea-kayaking.