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Student Digital Media Consulting Agency (DMCA)

Who we are

Launched in September, 2017, DMCA is a student-led project at Mount Saint Vincent University. The aim is to give back to the community through provision of communications counsel (communications planning), focusing on digital media services to non-profit organizations that create a positive impact within the Halifax community.

We are driven by the Department of Communications' belief that social responsibility underpins all public relations practice. DMCA establishes vital connections between the community and students, and provides invaluable benefits for both parties. While the non-profits benefit from excellent communications consulting services, students have an opportunity to gain hands-on experience.

Current Partner

For the 2017-2018 academic year, DMCA is working with Hope Blooms, an organization located in the North End of Halifax. Started by Mount alumna Jessie Jollymore in 2008, Hope Blooms' mission is to empower at-risk youth to be actively engaged in building environments that directly impact the social determinants of health in their communities. The organization teaches youth about growing food; producing and successfully marketing value-added products; managing social enterprises; and making a positive impact on their community.

DMCA students consultants will develop a digital media plan for Hope Blooms, focusing on the strategic use of social media to expand their communication. Throughout the year, students will also help to create and implement the social media tools that Hope Blooms will use.