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2017-2018 Academic Year
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GPRL 6013
Public Relations: Social & Organizational Context

0.5 unit
Prerequisite: Admission to the MA(Communication) or MPR, or permission of the instructor
An examination and critical analysis of public relations as a discipline and a practice. Topics include origins of practice, development as an academic discipline, social and cultural impact, organizational settings, profile of the modern practitioner, gender issues. Note: Students who have received credit for GPRL 6010 may not take this course for credit.

GPRL 6101
Quantitative & Qualitative Research in Public Relations

0.5 unit
Prerequisites: MATH 2208 or equivalent and admission to the MA(Communication), MPR or permission of the instructor
An examination of the methods, problems and theoretical assumptions in qualitative and quantitative social science research as it applies to Public Relations.  Students will consider the relationships between theory and method, and will gain experience by applying research methods.

GPRL 6102

Communication Theory

0.5 unit
Prerequisites: admission to the MA(Communication), MPR or permission of the instructor
An examination of human relationships as a function of discourse and more generally symbolic action.

GPRL 6103
Advanced Study in Communication Theory

0.5 unit
Prerequisites: GPRL 6102 or permission of the instructor
Advanced study of specific areas of communication theory, for example: critical theory, semiotics, classical rhetorical theory, 20th century rhetorical theory, contemporary communication and public relations theory.

GPRL 6104
Organizational Theory & Public Relations Leadership

0.5 unit
Prerequisites: admission to the MA(Communication), MPR or permission of the instructor
Advanced study of specific areas of communication theory related to organizational theory and management.  Topics may include: historical and contemporary issues in organizational communication scholarship; theories of organizational and management process; the impact of technology on organization and management process; and internal and external corporate rhetoric, and ethics.

GPRL 6105
Media, Culture & Society

0.5 unit
Prerequisites: Either GPRL 6102 or 6104, or permission of the instructor
An explanation of the relationship between media, culture and society, and how the interconnectedness of those spheres affects the citizen in a democratic environment.

GPRL 6106
Public Relations Ethics and Law

0.5 unit
Prerequisites: admission to the MA(Communication), MPR or permission of the instructor
An examination of ethical problems in Public Relations and ethical frameworks for Public Relations.  This courses addresses the regulatory and statutory laws that relate to Public Relations practice including copyright, libel, privilege, trademark, contracts, corporate governance and privacy.

GPRL 6107
Graduate Seminar in Public Relations Education

0.5 unit
Prerequisites: admission to the MA(Communication), MPR or permission of the instructor
A survey of educational approaches for the practice of Public Relations through the past century throughout North America and other parts of the world including the United Kingdom, Australia and New Zealand.  Pedagogical approaches to teaching Public Relations at the certificate, diploma, and undergraduate level will be examined.

GPRL 6108
Public Relations and Public Opinion Research

0.5 unit
Prerequisites: admission to the MA(Communication), MPR or permission of the instructor
An exploration of the nature, formation and communication of attitudes and opinion.  The roles of persuasion and propaganda in Public Relations practice are also explored, as is the influence public opinion has on media content and on public policy.

GPRL 6201
Independent Study

0.5 unit
Prerequisites: admission to the MA(Communication), MPR or permission of the instructor
An independent examination of the research literature designed to meet the needs of individual graduate students.  This course provides students with an opportunity to pursue independent work in a specific area relating to their research interests and career intentions.

GPRL 6202
Special Topics in Public Relations

0.5 unit

GPRL 6203
Special Topics in Public Relations

0.5 unit
Prerequisites: admission to the MA(Communication), MPR or permission of the instructor
An opportunity for advanced students to examine in-depth selected topics in Public Relations, in a seminar setting.  Topics will vary from year to year.  This course will allow students to focus on a specialized area of the field that may be treated more briefly in other courses.

GPRL 6220
Project Seminar

0.5 unit
Prerequisites: GPRL 6101 and either GPRL 6102 or 6104. This course must be taken in a student's final term prior to graduation.
The project entails a sustained exploration of theory, research and practice.  Students will be expected to reflect upon their learning throughout the degree to link theoretical and research ideas to existing practical contexts.  Each project will be designed by the individual student in consultation with the faculty member. Note: This course may not count for credit towards the MA(Communication).

GPRL 6230
Thesis

1.0 unit
Prerequisite:All required MA(Communication) courses must be successfully completed prior to registering in this course.
Required for completion of MA(Communication) degree.  Registration involves working with individual faculty members on the conceptualization, production and defence of the thesis.

GPRL 6511/ COMM 4511
Health Communication: Theory & Practice

0.5 unit
Prerequisites: PBRL 3014 or COMM 4500 or admission to the MPR or MA(Communication) program or permission of the instructor
An examination of health communication theory and practice at the level of public communication. Topics include an examination of health in Canadian society, health communication models, health communication campaign planning, evaluation of outcomes of social marketing and other approaches to behaviour change, and relevant ethical considerations.


Academic Note: This web-based calendar information is applicable for the current 2017-2018 academic year which runs from September 01, 2017 to August 31, 2018.  

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