Mallika Das (Professor)
MSc., MBA (British Columbia), PhD (Bath)
Mallika Das has been teaching in the Department of Business and Tourism at Mount Saint Vincent University since 1982. Currently a Full Professor at the Mount, Dr. Das teaches managing diversity, marketing research, marketing strategy and consumer behaviour. She also teaches in the Management Development for Women, a combined offering of the Mount and Saint Mary's University and has taught in the EMBA and MBA programs at Saint Mary's University.
Dr. Das has written over 60 articles, papers and cases in areas such as managing diversity, women and entrepreneurship, services marketing and cross-cultural issues in marketing. Dr. Das has served as an academic reviewer for professional meetings and journals and as an external assessor for several granting agencies. Her papers have appeared in prestigious journals such as the European Journal of Marketing, Service Industries Journal, Canadian Public Administration and Journal of Small Business and Entrepreneurship. Her case studies have been published in several textbooks.
Dr. Das has worked on several student and company projects on a variety of topics such as satisfaction with church services, company location studies, alumni surveys and customer satisfaction surveys for various organizations. She was involved in the development of a survey for the then Town of Bedford and in the analysis of the results. This survey has now become an annual event. She has also served as program evaluator for CIDA projects. Recently, she was involved in the evaluation of employee satisfaction in a private organization. Currently, she is working on a feasibility study for the Resource Recovery Fund Board of Nova Scotia.
Dr. Das has been actively involved with the distance education program at the Mount. She proposed and developed Women in Management and Managing Diversity courses at the Mount and has taught the managing diversity course on campus and through the Mount's distance education program.