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MSVAA Strategic Plan

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Vision

We will be an association that is active and inclusive of all alumnae committed to the promotion of Mount Saint Vincent University and connected to students, alumnae and the community

Mission Statement
The MSVAA is a group of committed alumnae that pursue and strive to engage other members of the Mount community to stay connected and support the mission of the University.

Business Objectives

Longer term business objectives of MSVAA are summarized as:
• We will generate excitement about being alumnae
• We will increase involvement and engage members
• We will help generate resources
• We will build relationships with existing students
• Our events will have personal and/or professional benefit and value
• We will increase scholarship opportunities for students
• We will organize events around the demographics of our membership

Key StrategiesThe following critical strategies will be pursued by MSVAA:

1. Run cost effective and/or revenue generating events
2. Effectively communicate with members and students
3. Engage current Board

The following important strategies will also be followed:

1. Evaluate current events
2. Further develop relationship with current students
3. Show benefits of engagement
4. Recognize alumnae who support - success stories - profiles
5. Explore new ways to engage alumnae
6. Strive to be positive/proud
7. Strengthen alliances to the Mount over other universities

 
Major GoalsThe following key targets will be achieved by MSVAA over the next 3-4 years:
• Develop and implement an effective communications strategy
• Develop ways to engage alumnae using technology
• Develop opportunities for alumnae to engage by program
• Develop event strategy that is targeted
• Develop strategies to engage current students.
• Continue Alumnae Award for Teaching Excellence
• Develop Revenue Generation strategy

MSVAA Strategic Priorities 2008-2009
Alumnae Engagement

A committee of the Board will research alumnae engagement: motivations, obstacles, etc.  The committee will work towards the development of a strategy for alumnae engagement which may include reaching out to alumnae from specific programs.

Student RelationsA committee will work with the MSV Student Alumnae Association (SAA) and the Mount’s Students’ Union to raise awareness of the Alumnae Association and the MSVAA support for students.   We will identify opportunities for alumnae support and student participation in alumnae events.

AwardsA committee of the Board will work together to develop strategies for recognition and engagement of alumnae, including investigation of resurrecting the Alumnae Award of Distinction.  A committee of the Board will look for ways to increase the MSVAA’s support of student awards and bursaries

EventsCommittees of the Board will be engaged in the following events of the MSVAA:
• Halifax Alumnae Dinner
Committee’s goal is to ensure a successful event on March 5, 2009.  Must engage alumnae and be a revenue generator for the association.  Committee will be responsible for sponsorship and coordination of ticket sales.  All members of the Board will tap into their networks to ensure numbers at the event. 
• Social Events
2 social events per year. Committee’s goal is to increase participation and be a revenue generator for the Association.
• Alumnae Weekend
The committee’s goal is to set objectives for Alumnae Weekend 2009, to steward an Alumnae Weekend committee, and ultimately to be responsible to oversee the execution of Alumnae Weekend activities.
• MSV Golf Classic
Two representatives of the MSVAA will join the MSV Golf Classic committee and work on building on the success of the 2008 event for an even more successful event on August 13, 2009.  Objectives would be to engage more alumnae in the event, and to increase the use of student volunteers.