Atlantic Canada’s Leading Resource for Women Entrepreneurs Since 1992, located at the RBC Centre for Women in Business, MSVU.

Fifth Consecutive Sell-out for Centre’s Annual International Women’s Day Event

Steeped Tea Founder Tonia Jahshan, Leadership Expert Eleanor Beaton Take the Stage March 8

March 2, 2017

HALIFAX – It has become Nova Scotia’s most anticipated International Women’s Day celebration, and one of the most important dates in the Centre’s jam-packed event calendar.

On Wednesday March 8, the Centre for Women in Business, located in the RBC Centre for Women in Business at MSVU, will bring another sold-out crowd to the World Trade and Convention Centre to celebrate International Women’s Day 2017. The event is sponsored by RBC, and will feature a breakfast, keynote, and storytelling focused on the global International Women’s Day theme for this year: #BeBoldforChange.  

Tonia Jahshan will lead the event with a keynote focusing on how a trip to Nova Scotia from her home in Hamilton, Ontario triggered a bold life change that took her from the role of marketing executive, to founder of a multi-million dollar loose tea company.

Jahshan will share the incredible story of Steeped Tea Inc., and how a cup of cream of Earl Grey tea from Mahone Bay would eventually led her to CBC’s Dragons’ Den, and to first place on W100’s ranking of Canada’s Top Female Entrepreneurs.

“Throughout my career at Steeped Tea, one thing has remained constant, and that’s my passion for this business,” said Jahshan.

She enjoys sharing that passion with other women entrepreneurs and, through her own story, inspiring bold change that begins with a question: “Do you have clarity on what you really want, what you really love and how you envision your life to be?”

Halifax-based women’s leadership expert Eleanor Beaton will emcee the event, and delve deeper into the ups and downs of Jahshan’s entrepreneurial journey with a Q&A session.

Tanya Priske, Executive Director of the Centre for Women in Business said the International Women’s Day event combines everything the organization has come to represent over the past 25 years.

 “We celebrate the advancement of women, and we provide mentorship through real conversations that go beyond the surface of business success to answer those important questions that can take a woman entrepreneur to the next level,” said Priske. “How did you get there, what were the challenges, what could have helped you along the way?

“Hearing these experiences can help inspire women to be bold in pursing their own ambitions; it gets everyone thinking about the resources and skills needed to start or grow a business, or to change directions entirely. The Centre exists to facilitate all of that.” 

RBC has been the presenting sponsor of the Centre’s International Women’s Day event for five years, and in late 2016, donated $500,000 to name the Centre space in the McCain building at MSVU, and to provide a ten-year legacy fund for programming designed for young women pursing entrepreneurship. 

“There has never been a more critical time to step up our efforts and help accelerate the success of young women and women entrepreneurs,” said Patricia DePalma, RBC’s Regional Vice President, Cape Breton and Northeastern Nova Scotia. “Our partnership with the RBC Centre for Women in Business further demonstrates our support for gender equality on International Women’s Day and beyond.”

The event is also supported by BDC, and the Nova Scotia Advisory Council on the Status of Women.

It will take place on Wednesday, March 8 at the World Trade and Convention Centre from 8:30am-10:30am. Media are invited to attend, or to arrange phone interviews with Tonia Jahshan prior to the event. 

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