Atlantic Canada’s Leading Resource for Women Entrepreneurs Since 1992, located at the RBC Centre for Women in Business, MSVU.

Charting Your Course

NoraPerry03June 30, 2016

Nora Perry | Business Development Officer, Centre for Women in Business

At the Centre for Women in Business, we often say that building a business is about building relationships.  It really does work this way, but getting started and growing your business is also about accessing the right resources, too.

In Nova Scotia, we are fortunate to have a wealth of resources that can help us build our economy through entrepreneurship.  If you are a student with a business idea, a young entrepreneur with a concept for the next best app, or involved in medical product research, there are resources in Nova Scotia to help you.

At the Centre, we focus on the advancement of women through entrepreneurship and leadership programming.  We build relationships with women across the province and beyond our borders so they can develop the skills needed to start, manage and grow their businesses from the ideas stage to money making operations. 

We provide networking opportunities so women can begin building relationships with potential clients, and develop a sense of belonging to a community of like-minded entrepreneurs.  We listen to the needs of our clients so we can develop programs that evolve with the changing economy; we incorporate learning in everything we do.

As a Business Development Officer at the Centre, clients sometimes want me to tell them they have a good idea.  Not every idea is a good idea! My role is not to agree or disagree, but to help them determine the viability of the idea.

I talk with new entrepreneurs every day who say they aren’t business people, they don’t know how to get started, they don’t understand the funding process, or who they can turn to for help.  Part of my responsibility is to guide them through the start-up process, and connect clients with the resources they need to succeed. 

If the client is a young person (aged 18-39) and in search of funding, we might refer them to Futurpreneur, or if they are ready to commercialize a new product but need a prototype, we connect them with the Office of Innovation and Community Engagement at MSVU.  If they are building their business in the rural communities, connecting with a CBDC may be a next step. 

 In turn, I often get referrals from other groups.  This network of business service providers, which we are part of, is committed to ensuring that Nova Scotian entrepreneurs have access to the services they need, and there are a lot of services.

On July 14th the Centre, in partnership with the Halifax Research Institutions Group, with funding from Springboard and Natural Sciences and Engineering Research Council of Canada (NSERC), will hostNavigating Businesses Through the Sea of Resources. This event will bring together many of these service providers in one space, open our doors to the public to answer your questions, and introduce you to resources you may be unaware of. 

We have over 30 government departments or business service provider organizations participating. If you want to learn how to write a business plan, access funding opportunities, research assistance, or are a new exporter, you will find someone to talk with.  If you need information on workplace training or wage subsidies, you will find someone to talk with.  If you are a student and want to connect with university entrepreneurship programs such as the Sandbox group, you will find someone to talk with.

It takes a lot of work to start a business, and it is not for everyone.  You need more than just a great idea: you need perseverance and a market.  Entrepreneurship is on the rise in Nova Scotia - it is building our economy and it can be very rewarding!

Join us on July 14th to learn more about how we can help you! It is free to participate and lunch is on us! To register, or to  learn more about Navigating Businesses Through the Sea of Resources, please visit:

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